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Customer Marketing Manager

Job Title: Customer Marketing Manager
Contract Type: Contract
Location: London
Industry:
Salary: £140 - £160 per annum
Start Date: ASAP
Duration: 3 months
REF: PRLH0023_1493990244
Contact Name: Lynne Hunter
Contact Email: lynne@projectrecruit.com
Job Published: about 1 year ago

Job Description

To develop and increase the value of our customer bases in parallel; Developing subscription growth programs with existing and new professional sectors through acquisition and retention strategies, whilst increasing the annual basket value of these customers through add-ons and enquiry purchase; and developing the consumer phone proposition to increase conversion rate of consumers and provide great outcomes for those customers we may not be able to connect with an advice solution via our algorithm.

 

You will be turning our newly created customer success team into a world class sales and customer services function, keeping them highly motivated, achieving company targets and developing reporting and metric tools to keep them on track.

 

Increase online subscriptions in existing markets through acquisition and retention activity

Launch new adviser services to grow online customer subscriptions

Increase value of adviser's annual basket

Increase conversion of enquiries via phone and triage lost leads

Increase conversion of enquiries via phone and triage lost leads

Train and develop a world class customer success team

Develop and sell our client proposition

 

Key competencies:

  • Ability to manage and deliver multiple customer propositions
  • Design and execution of successful sales campaigns
  • Development and delivery of successful retention initiatives
  • Data and analytics driven to understand how your team is performing and identify areas for improvement
  • Strong leadership and understanding how to motivate a team
  • Ability to analyse and develop successful sales and marketing messaging

 

Key values:

  • Results driven
  • Ambitious/ desire to see big long term growth fast
  • Proactive/self-starting
  • Team player/collaborative
  • Lean approach

 

Desired experience:

  • 5+ years of experience in a high growth business for a subscription or online service
  • Management of a customer service and sales function
  • Management of multiple customer bases
  • Working with a wider marketing team to collaborative produce the best products and marketing possible